Written by: daniel sigvardsson

Invent your brand incrementally

The traditional paradigm often views product design and branding as linear processes—first, the product is designed, and then the branding comes in to dress it up for the market. While this approach has merits, …
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October 22, 2023

Navigating the unique design needs of early-stage startups

Starting a company is hard. Transforming a fledgling idea into a tangible, operational business—is even harder. In this chaotic, resource-strapped stage, design might be considered a secondary priority by some entrepreneurs. But those in …
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October 4, 2023