Together with a singular design strategy informing your design decisions, analytics and insights are most important to make informed decisions when building out a new product. I come across one dominant issue again, again...and …

The traditional paradigm often views product design and branding as linear processes—first, the product is designed, and then the branding comes in to dress it up for the market. While this approach has merits, …

Starting a company is hard. Transforming a fledgling idea into a tangible, operational business—is even harder. In this chaotic, resource-strapped stage, design might be considered a secondary priority by some entrepreneurs. But those in …