Options AI

Redefine beginners to experts, browse and trade options.

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Overview

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~12 Weeks

Options AI

Founding designer

3 founders, 2 eng

Stage

Duration

Client

Role

Team

The Problem

Conventional option trading methods are too complex and not intuitive, only used by professionals.

The Brief

Reimagine the way both seasoned traders and beginners browse and trade options, enabling them to discover and execute trades in seconds.

Design Motivations

  • Demystify options trading
  • Satisfy all skill levels 
  • Clarity around gains & losses

Design Process

The approach needed to ensure that beginners receive the guidance they need, while advanced users have access to more detailed data and tools.

After surveying stakeholders and potential users, I summarized each step of the process through the lens of basic requirements, as well as experts required points. 

Segmented info@2x

Early prototypes focused on goal driven entry points using simple language. However, continuous testing revealed a longing for a more all-in-one visual experience, leading to a shift in focus.

Options_ai_early_ideas

The break through came from observing users inutitively navigating the chart on the symbol view, particularly the time aspects.

symbol view@2x

We called the result Zone Trading, an entirely new way to browse option trades.

Visual trade zone@2x
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edit strikes
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desktop
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Outcomes

benzinga
rating optiuons ai

“Daniel worked within a minimilast design aesthetic that helped the project clear clutter, making it easier for users to see the forest for the trees.
Daniel was essentially our design team all in one, working closely with the founders as well as the engineers.
We were able to create a very unique user experience together, focused on simplicity and ease of use in a complicated and data heavy space.” 

CC lagotor

Challenges

I relied heavily on my clients expertise.

Options trading require many data points to make educated trading decisions. Every step of completing a trade needed some level of compromise to keep the cognitive overload in check.