Universal, Get On Board Now

Concept

With the release of the movie Evan Almighty, the first movie produced with zero carbon emission Universal studios teamed up with The Conservation fund to create a campaign site. The concept of get on board now was simple, plant a tree in the virtual almighty forrest and the conservation fund will plant a real tree somewhere in the country. Once the tree was actually planted the location and details was sent to the buyer.

Execution

We created a flash driven campaign site that allowed users to virtually walk around on different locations and browse peoples trees, people could interact through message boards and big donors were featured on the top list. Users could also design their trees making them unique. 

The campaign was considered successful and with partners such as BP, and GE a six figure amount was raised in trees helping to off-set carbon emissions.

Awarded

• Webby Awards Official Honoree - Get on Board Now
• Webby Awards Official Nominee - Get on Board Now
• One Show Merit Award - Get on Board Now
• Favorite Website Award - Get on Board Now