The Absolut Extranet

Concept

Creating one platform for all brands containing all tools needed for the daily work within the The Absolut company and those working within the global brand network. With focus on social interaction the new extranets are moving away from content published by a single source and rather allows for information to be uploaded, reviewed, commented and shared by any member.

Execution

The extranets have been very well received with over 5000 new users registered globally. The second and ongoing phase will contain features such as mobile apps, instant chat, best practice, best shared and trend spotting tools. A seamless integration with the TAC intranet is also under way. 

The cost of content production, development and hosting has been reduced significantly. It is also extremely quick, easy and cost-efficient to set up new sites with a new look and feel.